Turning Business Goals Into User-Centered Experiences
Hi, I'm Ashu Rana, a curious UX designer with 2 years of experience crafting scalable, impactful product experiences that solve real user problems and drive business value.
Designing High-Impact Experiences For 50M+ Users At
I design products by uncovering the real problems behind user needs, blending research, strategic thinking, and thoughtful execution to deliver experiences that drive both user value and business impact.
Blinkit often reveals delivery and small-cart charges late in the checkout flow, creating a “surprise cost” moment for users. This project explores how cost transparency can improve the experience.
Designed a high-conversion landing experience for The Economic Times Masterclass, aimed at helping working professionals discover and enroll in expected learning programs.
User Retention ↑User Engagement ↑Drop-Off Rate ↓Revenue Per Ride ↑
Redefining Last-Mile Commute For Speed, Trust, And Reliability
Explored how everyday commuters rely on Rapido for quick and affordable travel, while facing gaps in ride reliability and trust.
Google Pay - Solving The Discoverability Gap In Expense Splitting
Designed a solution to improve the discoverability and usability of expense splitting within Google Pay, a feature that exists but remains largely hidden to users.
About Me
I Turn The Complexity Of A Good Mess Into Clear Product Experiences
I design products by uncovering the real problems behind user needs, blending research, strategic thinking, and thoughtful execution to deliver experiences that drive both user value and business impact.
Hey! I'm Ashu Rana
I'm A Product Designer Currently Working At The Economic Times, Where I Design Scalable Experiences Used By Millions Of Users. With 2 Years Of Experience, I Focus On Solving Real-World Problems By Balancing User Needs With Business Goals.
I Enjoy Simplifying Complex Problems Into Intuitive Solutions, Driven By Research, Curiosity, And Thoughtful Execution. Focused On Turning Low Ambiguity Into Clarity And Transforming Business Goals Into Meaningful User Experiences.
Also An Active Member Of The UX Anudeep Community, Continuously Learning And Growing With Like-Minded Designers.
Where I've Worked
Experience That Shapes My Thinking
Times Internet - Noida
UX DesignerJul 2025 - Present
Driving End-To-End UX Design For High-Scale, High-Traffic Products, Delivering Seamless Experiences For Millions Of Users.
Leading Design For Business-Critical Initiatives, Contributing To User Growth, Engagement, And Revenue Impact.
Building Scalable Design Systems And Mentoring Designers, Ensuring Consistency And Strong Alignment Between User Needs And Business Goals.
Repill - Noida
Product DesignerMar 2024 - Jun 2024
Sole Designer Responsible For Building Repill's Digital Healthcare Platform From The Ground Up, Shaping The End-To-End Product Experience Including User Research, UX Flows, UI Design, And Design System.
Leveling Up
Mentored By
UX Design Mentorship - By Anudeep Ayyagari (UX Anudeep)
Dec 2025 - Present
Under The Mentorship Of Anudeep Ayyagari, I'm Exploring How AI Can Enhance UX To Create More Intelligent, Adaptive, And Scalable Product Experiences.
This Journey Is Strengthening My Ability To Design Beyond Interfaces—Focusing On Systems, Behavior, And Future-Ready Solutions.
Times Internet - Noida
Repill - Noida
